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Japanese culture takes Singapore by storm
Other Asian countries are catching the fever too

By Carol Tan  

The influx of Japanese culture is not a new phenomenon. I recall seeing "weird" people clad in heavy dresses and hearing unfamiliar pronunciation on the television as a little girl. That was it though. These days, Japanese pop culture takes on a more dynamic and multi-dimensional form. The one thing that has remained unchanged is the way it lures unsuspecting people with its exoticness.   Here in Singapore, the public gets most of its contact with the Japanese culture through the entertainment media. The days when Japanese music albums occupied only an obscure corner of the local music store are gone. It is no longer uncommon to see retailers devote a good-sized floor area to what is the fastest-growing music type here. We count artistes such as Namie Amuro, Ayumi Hamasaki, Aikawa Nanase, SMAP, Glay, L'arc-en-Ciel and the now-defunct Speed as some of the hottest-selling stars and, not surprisingly, the market is constantly introduced to young and new faces keen on making their marks in Asia. 

The ironic thing is, most of the young people who listen to this music hardly know a word of Japanese at all. It really doesn't bother them. The main attraction of Japanese pop music (also known as J-pop) has always been its catchy tunes and tongue-twisting lyrics that can be rather easy to pick up.   Japanese films and drama serials are also taking a big share of the pie. The biggest television station in Singapore devotes a fraction of their air time to popular Japanese serials like Bus Station, Beach Boys and Under One Roof. I recall the time when the mega production, Love 2000, was scheduled to be premiered in Singapore, Hong Kong, Taiwan and Japan concurrently. The promotion was unbelievable! At the same time, a complete drama serial can also be bought in the form of VCDs or DVDs from stores inexpensively, which gives the public access to lesser-known shows that the TV station doesn't air.  (Related: iPod docking station)

Japanese movies in Asia

Hong Kong may be the Hollywood of the East but Japanese films do not pale in comparison. I know of many people who appreciate the intensity of Japanese films that action-packed Hong Kong films fail to offer. For instance, the reception to the Japanese horror movie, The Ring, was overwhelming and despite being shown only in Japanese, it managed to draw a good audience during its run in cinemas here.   

Another trend which sprouted up in heartlands here not too long ago is the opening of manga shops. These shops bank in on the long-time popularity of Japanese comics by offering a dazzling array of titles. The public can either purchase these books and enjoy them at home or pay a small fee of between $0.50 to $1.00 and read on the spot at the seats provided. Clever entrepreneurs have even started manga cafes where one can read a good comic book over some nice coffee.   

And speaking of animation, cartoon series from Japan have always taken center stage alongside Disney productions. These days, Saturday and Sunday television belong to Pokemon and the hugely popular Pikachu and not Mickey Mouse Club.   Amidst the craze for Japanese pop culture, one educational purpose has surfaced. Language centers and schools are beginning to see an increase in the number of students who sign up for their Japanese language classes. While this may not entirely be attributed to the influence of pop culture, we cannot deny the fact that most of these new students are teenagers. The majority of Singaporeans are Chinese and since the Chinese and Japanese languages are closely related in origins, there is an advantage when a Chinese tries to pick up Japanese.   Through the ages, there has always been an attraction with all things foreign. Had it been the American culture that drives our kids wild, would we be examining America the way we examine Japan today?  

Recommended links: Japanese culture in Germany       Use of foreign language words in Japanese

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Fusion of American and Asian fashion     Culture shock in Japan   Style trends in Singapore

Testing Japanese language skills       Loletta Michelle's views on fashion and style

Dissolving stereotypes of Japan    Dating Singaporean women

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