|
 As
mentioned, it started about 10 years ago when Japan had a
revival in authentic,
vintage
(used) jeans, and later a host of Japanese companies began to
reproduce replica vintage lines with more authentic looking
techniques than in other countries.
(Related:
Slimming jeans)
With
people paying several hundred dollars for authentic 70s Levi’s,
for example, the point was this
was the first time worldwide jeans were being seen as a
fashion item to this extent.
(This
was around the same time second hand 70s Adidas and 80s
Nikes were
selling for several hundred dollars too.)
From
then on, the jeans market in Japan morphed with an explosion in
brands with various washings, colors,
silhouettes, and details all playing on the concept of jeans as a
fashion accessory. While in most countries, jeans are used when
one wants to be casual and comfortable, that is not the case in
Japan. (Related:
Where to buy Japanese denim)
Jeans are very
much a fashion accessory and it is evident when you take a walk in
any of the fashionable districts in Japan.
The young Japanese are very good at coordinating fashion,
helping to promote the popularity of jeans among various fashion
scenes (from grunge to elegance).
In
the US, the proliferation in jeans as fashion is led by the Los
Angeles designers, such as Earl Jean,
Citizens
of Humanity, Juicy
Couture and Seven
Jeans (7 for all mankind) - with simple, elegant
sexiness. Not surprisingly, about half of Earl's sales come from
Japan.
Jeans: an
American icon? Think again!
Recommended links: Slim
Japanese women
YMI
jeans
Ultra low rise jeans |
