Karl Lagerfeld at H&M

Marth Stewart in K-Mart. Isaac Mizrahi in Target. And now, hold your breath, Karl Lagerfeld for H&M. As many of you might know, Lagerfeld is the genius behind Chanel. “My concept of ready-to-wear today at whatever level is that it has to be as good as the most expensive brand. Design is very important, and design is not a question of price anymore. H&M has made inexpensive desirable,” Lagerfeld explains.

So are you ready to shop at H&M? Read our guide to finding cool and affordable fashions for couples.