Pfizer sued over misleading Lipitor ads
So on the day Pfizer received an approval from the FDA to sell Lipitor to reduce the risk of stroke and heart attack in people with type 2 diabetes without evidence of heart disease but with other risk factors, the company also gets sued by Community Catalyst, Health Care For All, and Prescription Access Litigation Project (PAL), with the help of the law firm of Hagens Berman Sobol Shapiro.
What is the charge? Deceptive and misleading advertising for Lipitor. Pfizer is not new to this controversy. The company has been accused of misleading advertising for some of its other bestseller drugs like Celebrex, Bextra, and Viagra. The plaintiffs are saying that Pfizer misled consumers into using its anti-cholesterol drug Lipitor despite the absence of evidence from clinical trials that these drugs are of any benefit to large segments of the population.
Pfizer promoted Lipitor by claiming it prevents heart disease in women and the elderly, where no clinical test has established such a benefit. In fact, according to the complaint, women without heart disease taking Lipitor actually developed 10 percent more heart attacks than women treated with a placebo.
Lipitor is in the class of cholesterol-lowering drugs called statins and it is the best-selling drug in the world, with sales in 2004 of more than $10 billion. Lipitor and Crestor continue to be somewhat controversial drugs.
The proposed class action seeks to represent women who have taken Lipitor, people aged 65 and over, and third-party payers such as insurance companies, union health and welfare funds, and self-insured employers.
Related article: Pfizer sued for Viagra and blindness link

