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Japanese
health and beauty products inspire Lindisima
A
lifestyle website for Latinas
By MYNIPPON Team
| Lorena
Chinchilla is the founder of Lindisima.com,
which is among the first websites in Spanish for Hispanic women in the
United States. The website derives it names from a Spanish word that
literally means ‘the most beautiful’.
The site provides detailed, easy-to-use information for Hispanic
women related to health, beauty, and wellness.
The focus is on a lifestyle that revolves around adding beauty to
the Hispanic women’s life style, with natural products, stress-free
living, and a positive attitude to achieving both inner and outer
beauty.
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Believe
it or not, Latin women have tons of similarities with Japanese women -
both of them enjoy taking care of their looks and it is very important to
always look good. Their
lifestyles revolve around family and decades-old traditions and it is very
important to “fit” in the society, including following the latest
fashions. In Latin America as
well as in Japan, it is common to see people wearing the same design, as
if it were a national uniform. Latin
culture in the form of flamenco
and tango is very popular right now in Japan.
Lorena
is no stranger to the beauty industry with more than 12 years of
experience. She is also an
avid traveler and has lived and studied in Japan, a country that
influenced her life.
Lorena is one of those women, who while in Japan explored the
ancient Japanese culture, fell in love with ikebana (what she calls as the
most beautiful meditation) and loves Hello Kitty and delicateness and
harmony of the Japanese beauty
style.
Other
sources of inspiration for her are the Ayurveda traditions
and the fascinating, yet little known, Mayan
traditions. Her grandmother
and a neighbor, a descendent of Mayan Indians, taught her the traditional
beauty and health recipes. Lorena
also worked closely with the lady who is considered to have found the Day
Spa industry in the US, Noel Pascua de Caprio.
While working with Noel in the spa, Lorena learned aromatherapy,
relaxation and well being techniques, skin care and many other disciplines
suited for the stressed women of today. Armed with this interesting
background and her passion for beauty and wellness in harmony with Nature,
it was natural for her to transition to the world of personal wellness.
The
MYNIPPON Team recently met with Lorena and tried to learn more about her
adventures in Japan and how it has influenced her perspective on health,
beauty, and a spiritual
lifestyle.
MYNIPPON: We understand that you spent about a year in Japan and
consider it to be a life-changing experience.
Could you please share with us what was so unique about Japan and
how have you used that experience?
Lorena: Before I went to Japan, it seemed like a far-off place that I
knew nothing about. Of
course, as a little girl I admired Hello Kitty and in some ways it helped
me create a mental image of a Japanese woman – charming, elegant,
playful, and cute. I also
grew up looking at calendars and catalogues of gorgeous Japanese women and
always admired their beautiful skin and shiny hair as well as their
natural and well defined figures. When
I arrived in Japan I was pleasantly surprised to see that my image of
Japan was not wrong. The
friends that I made in Japan were absolutely wonderful women and great
friends.
Japanese
women are very proud of their femininity like Latin women.
Thus, they take tremendous care of their bodies by using
high-quality products. As you
might know, Japanese society also emphasizes natural, pure, fresh, and
clean attributes in everything. This
is true for their personal care products as well.
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I
also had several opportunities to go to Japanese hot water springs or onsen
and I was absolutely mesmerized by the utmost attention Japanese women
paid to their bodies and the extraordinary attention to detail in these
facilities. The products
used, the manner in which they were applied, and the almost ritualistic
approach to body care fascinated me.
Everything in an onsen is perfect - its decoration, the
products used and the food are decorated in a timeless style characterized
by harmony.
I
have tried to incorporate those attributes of Japanese life in the
lifestyle that Lindisima propounds. We want women to be
feminine and have all the qualities that women should have – charm,
grace, elegance, and playfulness; things that I saw in a Japanese woman.
All of this and an endless connection with Nature.
MYNIPPON: We understand that you grew up in Ocotepeque, a tiny village
in the tropical mountains of Honduras before you moved to the United
States. What did you learn
about beauty and wellness as you were growing up?
Lorena: I grew up in western Honduras and also on the north coast.
When I was growing up in Ocotepeque, which in an Indian dialect
means “hill of pines” during the 70’s, life was still simple.
Ocotepeque is located in one of the clouded forests of Central
America, so I had plenty of pure air and lived in perfect harmony with
Nature. As years have gone by
I have seen how deforestation has affected the region and this has made me
very concerned about protecting natural resources and using natural
products in our daily lives.
As
I was growing up, though regular cosmetics were popular, we in our family
were still not influenced by "chemical cosmetics."
My mother made her own soap and we used herb infusions as toners.
Most of us would use only natural products, prepared at home.
Like Japan, we also sought fresh, natural, and pure products.
The
recipes and wisdom of my grandmother have inspired me to emphasize to all
the women that I work with that they have to first understand their own
bodies very well. Secondly,
they should study how different products work.
Finally, she has to carefully determine a unique combination of
products for herself.
MYNIPPON: It seems that you have traveled extensively in Europe and
Latin America and you are constantly in touch with women all over the
world listening to their health and beauty problems and helping them
unlock their inner and outer beauty.
We have been told that this approach was developed by you, while
you spend some time in India. Can
you please describe your experiences in India and how it has influenced
you as a wellness expert?
Lorena: I am glad you mention this.
India has such a rich cultural past and for a variety of reasons
the country is still fairly isolated from the rest of the world.
One good outcome of this is that consumer culture has not
penetrated India yet. As soon
as you go out of the metropolitan area, people still live rather simple
lives. Since women still do
not have access to modern-day consumer products or they are too expensive,
they still rely on herbs and natural products to prepare concoctions for
themselves. This, of course,
is different in the cities such as Delhi and Bombay.
Every
time I go to India, I stay with a family that has its roots in Ukhlana - a
small village in North India. They
all grew up practicing Ayurveda because the grandfather, who was an
Ayurveda physician, made everyone work in the pharmacy (their own
laboratory). Thus, everyone
in the family is familiar with herbs and minerals.
I have also had a chance to travel in other parts of the country
and I have used the beauty techniques and recipes that I learned.
(Related:
Bollywood actress Neha Dhupia)
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MYNIPPON: Please tell us a little bit about the concept of
‘Lindisima’ and what kinds of products she should use.
Lorena: To a lot of Hispanic people, Lindisima is like being a
“goddess”. That is why
most women hesitate to admit to themselves as being one.
Women might call themselves pretty, beautiful, elegant or charming
but would simply not call themselves a ‘Lindisima’. In my mind, by restraining their feelings, women are not
unlocking their inner beauty because unless you aim for the top you will
not achieve outstanding results. I
am reminded of the Japanese word ‘utsukushi’ which is the
closest in its meaning to Lindisima.
I also know that this word is also not very commonly used in Japan
for similar reasons.
We
at Lindisima recommend a path that is simple and broken into steps to be a
Lindisima. The Lindisima lifestyle is basically a way to incorporate beauty, freedom and creativity in
one’s life. This is done
through simple activities in our daily lives, taking care of body, mind,
and soul.
We want to help the ‘girl next door’ work on a program that
would eventually lead her to discover the best in her and accept her body.
We believe in simplicity.
MYNIPPON: What is your message for women all over the world?
Lorena: Whenever I meet women, I tell them that outer beauty is only
a reflection of inner beauty. Thus,
before they can become a Lindisima, they have to think and act like one.
The personal care products only enhance their beauty – the real
beauty comes from the soul. So women should embark on a path that allows them to unlock
their inner passions and everything else will then simply fall into place.
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